You still send out press releases and invite journalists to events, but we all know this PR instrument’s effectiveness is diminishing. So how do you ensure a customer coming to you for information? This is only possible by using a pull strategy: by pulling the target group towards you. We call this inbound marketing.
Answers to questions
But how do you achieve this? It all boils down to anticipating the target group’s questions and concerns. As the target group is searching for answers, they will – as long as you do it right – find you via search engines.
But it doesn’t end here. Because how do you change a visitor into a returning one, and ultimately into a customer? This requires knowhow on blogging, storytelling, social media and SEO. These are all disciplines that we can help you with, as this is what we do best.