Content voor retailers

Content for retailers

Aleksandra Andjelic

These are turbulent times for the retail sector. E-commerce is booming and physical stores are undergoing tough times. Omnichannel has suddenly become the new buzz word. Data play an increasingly important role in the sector’s current personalisation wave. In this playing field, technological developments are the ‘enabler’ of new customer experience. WatchGuard’s Etienne van der Woude provides tips on Retailnews …