Marketing and technology nowadays go hand in hand. Thanks to technological developments such as big data and the cloud, marketing departments have valuable tools at their disposal. Media targeted on marketing is becoming more interested in technology. We bridge the editorial gap for our customers between technology, marketing, and professional media reporting on this branch.
On Marketingfacts, Mirjam Wamsteeker from T-Systems writes about Katy Perry’s extremely successful social media strategy. She also explains how analysing big data helped Netflix along in its strategy.
SAP’s Ingeborg van Beusekom on MarketingTribune explains why iBeacons technology is opening a whole new world of possibilities for marketers. On Marketing Online, she sums up 5 wearables yet unknown amongst the general public, but in which she sees lots of potential. She describes how marketers can improve the customer experience on Marketingfacts. Read Ingeborg’s blog on Communicatie Online if you are interested in how Lady Gaga used analytics to become world famous. We also respond to actualities, such as the Olympische Spelen on Frankwatching.
Please contact us for realising publications in all kinds of marketing magazines.