Nederlands
These are turbulent times for the retail sector. E-commerce is booming and physical stores are undergoing tough times. Omnichannel has suddenly become the new buzz word. Data play an increasingly important role in the sector’s current personalisation wave. In this playing field, technological developments are the ‘enabler’ of new customer experience.
WatchGuard’s Etienne van der Woude provides tips on Retailnews about how retailers can avoid being targeted by cyber criminals.
In his blog on Retailnews, Mark Raben from SAP writes about the changes in the retail sector, including the need for personalisation and using big data. He furthermore describes the new consumer and expectations from the retailer.
On Retailwatching, Mark illustrates the example of Hallmark, a company that uses personalisatie for new innovation.
Shopper Marketing Update provides multiple reports on SAP’s Future of Shopping event. Spar has deployed technology for realtime analyseren customer offline and online shopping behaviour in real time, and IT plays a main role in British drugstore chain Boots. SAP’s Global General Manager Pat Bakey concludes with technology as the main driver for influencing the shopper journey.
Textilia provides a description of the newest tools introduced by SAP for the retail market.