{"id":2073,"date":"2021-11-29T12:45:38","date_gmt":"2021-11-29T12:45:38","guid":{"rendered":"https:\/\/staging.co-workx.nl\/?page_id=2073"},"modified":"2023-12-20T12:57:30","modified_gmt":"2023-12-20T12:57:30","slug":"faq","status":"publish","type":"page","link":"https:\/\/co-workx.nl\/en\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2073\" class=\"elementor elementor-2073\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90141cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90141cb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a25edd3\" data-id=\"4a25edd3\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-668058ba elementor-widget elementor-widget-heading\" data-id=\"668058ba\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 05-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default translation-block\">Frequently asked questions<br> (and the answers)<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dd5fb8a elementor-section-height-min-height elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4dd5fb8a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2119ebea\" data-id=\"2119ebea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-091f983 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"091f983\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3766e5b\" data-id=\"3766e5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-385d5e2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"385d5e2\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.19.0 - 05-02-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tContents\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__385d5e2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__385d5e2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__385d5e2\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d77ab4\" data-id=\"8d77ab4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f7ad75 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"5f7ad75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 05-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"739\" height=\"659\" src=\"https:\/\/co-workx.nl\/wp-content\/uploads\/2022\/07\/FAQ_2.jpg\" class=\"attachment-full size-full wp-image-7854\" alt=\"FAQ\" srcset=\"https:\/\/co-workx.nl\/wp-content\/uploads\/2022\/07\/FAQ_2.jpg 739w, https:\/\/co-workx.nl\/wp-content\/uploads\/2022\/07\/FAQ_2-300x268.jpg 300w, https:\/\/co-workx.nl\/wp-content\/uploads\/2022\/07\/FAQ_2-13x12.jpg 13w\" sizes=\"(max-width: 739px) 100vw, 739px\" title=\"FAQ\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59cb468e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59cb468e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f7b87d4\" data-id=\"1f7b87d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cdbae9b elementor-widget elementor-widget-heading\" data-id=\"1cdbae9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FAQ: Our services<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6755ef7b elementor-widget elementor-widget-toggle\" data-id=\"6755ef7b\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 05-02-2024 *\/\n.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1731\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1731\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What pricing model do you use?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1731\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1731\"><p>That depends entirely on your requirements. For some clients we use a fixed retainer, others work on a project basis. A retainer model is generally more appropriate when it is not clear in advance exactly what work will take place when. A project model is suitable for clearly defined jobs. We determine the costs in advance and agree on what exactly we will deliver in return. This avoids surprises.<\/p><p> In all cases, we keep an accurate record of the hours we work and you receive a detailed overview every month if you wish. This way you can see exactly how the budget was spent.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1732\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1732\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How many contacts will I be dealing with?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1732\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1732\"><p>We use a fixed contact person for each customer. This person is also the project manager on our side. It is very convenient. Of course, it is possible that in case of heavy workload or failure, colleagues will stand in for each other. This way we guarantee a good continuity of our services.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1733\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1733\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is your visiting address?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1733\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1733\"><p>Since the corona pandemic, we are a completely \"remote first\" company. This means that we do not have fixed workplaces and\/or a visiting address. For in-person meetings, we agree in advance how and where they will take place.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1734\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1734\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the costs for a blog\/press release\/white paper\/...?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1734\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1734\"><p>We do not use fixed prices. Every assignment is different. For example, a blog or white paper may require an interview beforehand, while in other cases desk research may suffice. Also, a 600-word blog obviously requires less work than a 2000-word one. That is why we are happy to provide a tailor-made quote for assignments.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1735\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1735\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What exactly are you measuring? How can I calculate my ROI?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1735\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1735\">Wij maken onze inspanningen zo meetbaar mogelijk. Denk aan de Share of Voice, paginabezoeken, sentiment op social media, brand mentions, maar ook bijvoorbeeld rankings op belangrijke zoekwoorden. We beschikken over een uitgebreid arsenaal aan tools waarmee we diepgravende analyses kunnen maken.\n\nDat doen we om twee redenen:\n<ol>\n \t<li><h2>For improving our own services<\/h2><\/li>\n\nOur measurement tools give us a basis for determining whether a campaign or strategy is working. With these insights, we can make adjustments along the way.\n<\/li>\n\n \t<li>\n \t<h3> Measuring performance<\/h3>\nOf course, as a client, you also want to know what it all adds up to. That's why we can draw up extensive periodic reports of our efforts. These contain exactly the KPIs that are important to you.<\/li>\n<\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1736\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1736\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do you differ from other agencies?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1736\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1736\"><p>We can safely say that we are different from many of our competitors. We often approach things just a little differently than they do. These are our main distinguishing features:<\/p>\n<h3>Seniority<\/h3>\n<p>Veel bureaus werken met junioren. Wij niet, en dat houden we graag zo. Zo hebben al onze contentspecialisten een journalistieke achtergrond met een ruimte kennis van IT-markt. Ook onze projectmanagers en pr-adviseurs hebben ruimschoots hun sporen<br>verdiend in de branche.<\/p><p>Daarbij beschikken we ook over veel technische kennis, bijvoorbeeld op het gebied van SEO. Zo kunnen we ook de &#8216;missing link&#8217; zijn tussen marketing en webdevelopment.<\/p><p>Klein praktijkvoorbeeldje? Veel pr-bureaus sturen persberichten uit en\/of publiceren blogs, maar optimaliseren deze niet of nauwelijks voor SEO. Wij kunnen met slimme linkbuildingtechnieken zorgen voor meer direct traffic en organisch zoekverkeer, zodat content ook echt gelezen wordt en een positief effect heeft op de zichtbaarheid van je bedrijf.<\/p>\n<h3>Focus on creativity<\/h3>\n<p>We believe that in a world where content is abundant, you only stand out with original angles. That is why we are always looking for original angles, new connections, sharp opinions and interesting stories for our content production.<\/p>\n<h3>Internal processes<\/h3>\n<p>Finally, we have our internal processes in place to deliver quality. For example, we strictly apply the \"four eyes\" principle: all of our work has been checked by at least one colleague.<\/p>\n<h3>Flexibility<\/h3>\n<p>Our customer's needs are our focus. That's why you won't find any rigid subscription models with us, for example. We adopt a flexible attitude: the customer's request is the guiding principle for our services.<\/p>\n<h3>Open dialogue<\/h3>\n<p>This flexibility does not mean that we say 'yes and amen' to everything. If we think we can do better, or if we disagree with something, we are honest about it. We are not afraid to disagree. But we are also not afraid to admit when we are wrong. At the end of the day, what counts for us is quality, not being right.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Welk prijsmodel hanteren jullie?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Dat hangt helemaal af van de wensen van je wensen. Voor sommige klanten hanteren we een vaste retainer, anderen werken op projectbasis. Een retainermodel past over het algemeen beter wanneer niet van tevoren precies inzichtelijk is welke werkzaamheden er wanneer moeten plaatsvinden. Een projectmodel is geschikt voor duidelijk afgebakende klussen. Hierbij bepalen we van tevoren de kosten en spreken we af wat we daarvoor precies opleveren. Dat voorkomt verrassingen.<\\\/p><p> In alle gevallen geldt dat we onze gemaakte uren nauwkeurig bijhouden, en je daarvan desgewenst iedere maand een uitgespecificeerd overzicht van krijgt. Zo zie je precies hoe het budget is besteed.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Met hoeveel contactpersonen krijg ik te maken?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>In principe hanteren we voor iedere klant een vast contactpersoon. Deze persoon is tevens de projectmanager aan onze kant. Wel zo overzichtelijk. Natuurlijk kan het zo zijn dat bij grote drukte of uitval collega&#8217;s voor elkaar inspringen. Zo garanderen we een goede continu\\u00efteit van onze dienstverlening.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat is jullie bezoekadres?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Sinds de coronapandemie zijn we een volledig &#8216;remote first&#8217;-bedrijf. Dat betekent dat we geen vaste werkplekken en\\\/of een bezoekadres kennen. Voor in-person meetings spreken we van tevoren af hoe en waar deze plaatsvinden.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat kost bij jullie de productie van een blog\\\/persbericht\\\/whitepaper\\\/...?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Wij hanteren geen vaste prijzen. Iedere opdracht is namelijk anders. Zo vereist een blog of whitepaper de ene keer een interview vooraf, terwijl de andere keer deskresearch volstaat. Ook kost een blog van 600 woorden uiteraard minder werk dan een van 2000. Daarom maken we voor opdrachten graag een offerte op maat.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat meten jullie precies? Hoe kan ik mijn ROI berekenen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Wij maken onze inspanningen zo meetbaar mogelijk. Denk aan de Share of Voice, paginabezoeken, sentiment op social media, brand mentions, maar ook bijvoorbeeld rankings op belangrijke zoekwoorden. We beschikken over een uitgebreid arsenaal aan tools waarmee we diepgravende analyses kunnen maken.\\n\\nDat doen we om twee redenen:\\n<ol>\\n \\t<li><h2>Verbeteren eigen dienstverlening<\\\/h2><\\\/li>\\n\\nOnze meettools geven ons houvast om te bepalen of een campagne of strategie werkt. Met die inzichten kunnen we tussentijds bijsturen.\\n<\\\/li>\\n\\n \\t<li>\\n \\t<h3> Inzichtelijk maken van de prestaties<\\\/h3>\\nNatuurlijk wil je als klant ook weten wat het allemaal oplevert. Daarom kunnen wij van onze inspanningen uitgebreide periodieke rapportages opstellen. Deze bevatten precies de voor jou belangrijke KPI&#8217;s.<\\\/li>\\n<\\\/ol>\"}},{\"@type\":\"Question\",\"name\":\"Waarin onderscheiden jullie je van andere bureaus?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>We mogen rustig stellen dat we afwijken van veel van onze concurrenten. Wij pakken zaken vaak net even anders aan dan zij. Dit zijn onze belangrijkste onderscheidende kenmerken:<\\\/p>\\n<h3>Senioriteit<\\\/h3>\\n<p>Veel bureaus werken met junioren. Wij niet, en dat houden we graag zo. Zo hebben al onze contentspecialisten een journalistieke achtergrond met een ruimte kennis van IT-markt. Ook onze projectmanagers en pr-adviseurs hebben ruimschoots hun sporen<br>verdiend in de branche.<\\\/p><p>Daarbij beschikken we ook over veel technische kennis, bijvoorbeeld op het gebied van SEO. Zo kunnen we ook de &#8216;missing link&#8217; zijn tussen marketing en webdevelopment.<\\\/p><p>Klein praktijkvoorbeeldje? Veel pr-bureaus sturen persberichten uit en\\\/of publiceren blogs, maar optimaliseren deze niet of nauwelijks voor SEO. Wij kunnen met slimme linkbuildingtechnieken zorgen voor meer direct traffic en organisch zoekverkeer, zodat content ook echt gelezen wordt en een positief effect heeft op de zichtbaarheid van je bedrijf.<\\\/p>\\n<h3>Focus op creativiteit<\\\/h3>\\n<p>Wij geloven dat je in wereld waarin content om je oren vliegt, je alleen opvalt met originele invalshoeken. Daarom zoeken wij voor onze contentproductie altijd naar originele invalshoeken, nieuwe dwarsverbanden, scherpe meningen en interessante verhalen.<\\\/p>\\n<h3>Interne processen<\\\/h3>\\n<p>Ten slotte hebben we onze interne processen in het teken van het leveren van kwaliteit. Zo hanteren we strikt het &#8216;four eyes&#8217;-principe: al ons werk is minstens door een collega gecontroleerd.<\\\/p>\\n<h3>Flexibiliteit<\\\/h3>\\n<p>De behoeften van onze klant staan centraal. Daarom vind je bij ons bijvoorbeeld geen dichtgetimmerde abonnementsmodellen. We stellen ons flexibel op: de klantvraag is leidend voor onze dienstverlening.<\\\/p>\\n<h3>Open dialoog<\\\/h3>\\n<p>Die flexibiliteit betekent niet dat we overal &#8216;ja en amen&#8217; op zeggen. Denken we dat het beter kan, of zijn we het ergens niet mee eens, dan zeggen we dat eerlijk. Dan durven we tegengas te geven. Maar we zijn ook niet te beroerd om toe te geven als we er een keer naast zaten. Uiteindelijk telt voor ons kwaliteit, niet ons gelijk.<\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a2d237 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a2d237\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f41e861\" data-id=\"f41e861\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8a2afe elementor-widget elementor-widget-heading\" data-id=\"c8a2afe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FAQ: Pr<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9663001 elementor-widget elementor-widget-toggle\" data-id=\"9663001\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1571\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1571\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is PR?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1571\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1571\">PR stands for <a href=\"https:\/\/co-workx.nl\/en\/pr\/\" style=\"color: black; text-decoration: underline;\">public relations<\/a> and is often referred to as press relations. However, this last statement is not entirely correct. PR includes all the actions you take to increase brand awareness of your company and to transform the opinion of your stakeholders. This is possible with more than just press relations. The big difference with marketing is that marketing is purely aimed at promoting the sale of your products and\/or services.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1572\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1572\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is covered by public relations?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1572\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1572\">When it comes to PR, you actually have to make a distinction between internal and external PR. Internal PR includes communication within your own company. For example, a newsletter. Communication outside your company revolves around everything that is communicated to the outside world and everything that is written\/said about you from the outside.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1573\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1573\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why should you use public relations?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1573\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1573\"><p>IT organizations mostly offer software and services. That's pretty hard to sell, because you can't show something tangible. First of all, this means that your target group must know you. After all, people have to know your brand to admire your products and services. Secondly, you must have a reliable image. You can shout out loud that you sell fantastic solutions, but that does not mean that your target group will believe you. In fact, the Dutch don't believe that at all. But if journalists write about you, it suddenly becomes a completely different story. Because they are seen as more objective. And you can use that to generate awareness and steer your image in a smart way.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1574\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1574\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What's the difference between pr and marketing?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1574\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1574\"><p>Public relations is purely focused on profiling a company's image. Marketing is used to increase sales. So it should be clear: if you combine public relations with marketing, you're sitting on a goldmine.<\/p><p>Nice to know: public relations is a lot cheaper than marketing.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1575\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1575\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">In what ways can you use public relations?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1575\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1575\">There are many different ways to do this. We list the most common forms:\n<ul>\n<li>Sending a press release<\/li>\n<li>Supply a ready-made article<\/li>\n<li>Supply a blog.<\/li>\n<li>Through a case study, also called a customer reference article.<\/li>\n<li>Pitching journalists. That is, you try to interest them in an interview.<\/li>\n<li>Organizing a press event. This can be done both online and offline.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1576\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1576\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the benefits of sending out press releases?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1576\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1576\"><p>We beginnen met iets wat je zal aanspreken: de relatief lage kosten. Bij een goede tekst kun je ervan uitgaan dat meerdere media je bericht publiceren. Daarmee krijg je dus veel zichtbaarheid voor een kleine prijs.<\/p><p>For the SEO experts: sending out a press release can also be a good move for search engine optimization. When organizations go online to search for a solution, you can be found quickly through IT or business media. However, it doesn't help to get your website to a higher spot in the search engines. For that, link building is important. And publishers may want to include the link to your homepage, but subpages are excluded from free publicity (with a few exceptions).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1577\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1577\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the disadvantages of sending out press releases?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1577\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1577\"><p>Are you a relatively unknown company? Then the chances are pretty slim that journalists will pick up your press release - unless you really have something spectacular to report. And version 3.2.1 of your product is not (sorry, don't shoot the messenger). Besides, journalists obviously don't really get to know your organization. If you receive a lot of press releases in one day, little of the news you have to bring will stick in their minds. Especially since they don't receive the news exclusively, as a press release is widely distributed.\n<\/p>\n<p>Also know that with press releases, you'll often get fairly small news articles as a result. So do you want your target audience to be well informed about the challenges you can solve for them? Then a press release is not the right tool.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1578\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1578\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do you write a good press release?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1578\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1578\"><p>Journalists are inundated with press releases every day. For good reason, they scan most of those releases cursorily. They don't read the messages from front to back - unless they are stimulated at the beginning to read on. Therefore, make sure in the first instance that you have real news to offer and that the press release is the right vehicle for this. After all, you don't want to bother them with useless news.\n<\/p>\n<p>\nThen you come up with a catchy headline and introduction. If that part goes wrong, your press release will quickly end up in the virtual wastebasket. Avoid especially words like \"leading supplier\" and \"unique solution\". Journalists get really annoyed by this kind of texts.\n<\/p>\n<p>\nA press release is relatively short and to the point (exceptions are possible). Use a logical structure. First report the core news and then elaborate on peripheral issues. A memory aid for this is to keep the 5W's and 1H in mind: Who, What, Where, When, Why and How? \n<\/p>\n<p>\nFinally, we give you the tip to use headings. Because: it brings structure to a text and is good for SEO. Are you looking for more tips for writing a press release? Let us know and we will help you on your way.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1579\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-1579\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the benefits of submitting articles for free?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1579\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-1579\"><p>In een artikel kun je dieper op de inhoud ingaan dan bij een persbericht. Het grote verschil met persberichten is dat je niet per definitie een groot of erg bekend bedrijf hoeft te zijn. Zolang je maar een interessant verhaal te vertellen hebt wat er toe doet voor de doelgroep van de publicatie.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-15710\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-15710\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the disadvantages of submitting articles for free?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-15710\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-15710\"><p>Not all media accept articles for free. It's also logical that you have to pay for it, because a publisher has to make a living. And that is quite difficult in an advertising market that is dominated by the Google's and Facebook's of this world.<\/p><p>As with a press release, a journalist doesn't really get to know your company if you provide an article. With an interview, he or she will learn much more about your company and that information will stick longer.<\/p><p>In terms of content, an article should be editorially drafted. So it is not about what kind of IT company you are and what kind of IT products or services you offer. It is about, for example, tips you can offer readers, a vision or opinion you want to showcase or how companies deal with their challenges and how they solve them (reference article).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-15711\" class=\"elementor-tab-title\" data-tab=\"11\" role=\"button\" aria-controls=\"elementor-tab-content-15711\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are paid and earned media in the public relations world?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-15711\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"11\" role=\"region\" aria-labelledby=\"elementor-tab-title-15711\"><p>Many people think of PR in terms of free publicity that you obtain by, for example, journalists writing about you. The biggest advantage of this is that if journalists write positively about you, this is many times stronger than advertising. However, this is only a small part of your public relations. Getting likes, shares, comments and retweets are also possibilities to increase the attention for your company or brand.<\/p><p>Paying for media publications has become increasingly popular within the public relations world in recent years. Unfortunately, the publication fees for most business media are high. However, that is not the case for IT titles. For an often reasonable price, you can have your editorial published. And the best part: you can include several links to subpages of your own website. This means that you can immediately work on your link building, so that your website will be found better in search engines.<\/p><p>Mind you: we are talking about media articles here, but paid media can just as easily include Google Adwords, media banners or Linkedin ads, among others.<\/p><p>Countless PR agencies will tell you not to choose paid media. Logical, because they earn much less from it. At Co-Workx we are big fans of this way of working. We want our clients to be found well in search engines and we want publishers to have their share too.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-15712\" class=\"elementor-tab-title\" data-tab=\"12\" role=\"button\" aria-controls=\"elementor-tab-content-15712\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the benefits of case studies?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-15712\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"12\" role=\"region\" aria-labelledby=\"elementor-tab-title-15712\"><p>De IT-pers publiceert content die organisaties moet helpen bij al hun IT-dilemma&#8217;s. En hoe kun je ze beter helpen dan te schrijven over hoe andere organisaties hun uitdagingen hebben opgelost?! Een case study, ook wel referentieartikel genoemd, kan dus op de nodige aandacht rekenen van de pers en hun lezers. Het is een mooie manier om jezelf te profileren en te laten zien wat je in huis hebt. Het kan zelfs als een magneet voor nieuwe klanten werken.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-15713\" class=\"elementor-tab-title\" data-tab=\"13\" role=\"button\" aria-controls=\"elementor-tab-content-15713\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the biggest drawback of case studies?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-15713\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"13\" role=\"region\" aria-labelledby=\"elementor-tab-title-15713\"><p>Some IT journalists occasionally call companies they have written a reference story about. Not every project turns out to be equally successfully in the end. As you probably already know, negative news scores significantly better than positive news. So you get the idea: when a customer is not so satisfied after all, they sometimes go crazy on a journalist. All positive PR is thus converted into negative PR.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-15714\" class=\"elementor-tab-title\" data-tab=\"14\" role=\"button\" aria-controls=\"elementor-tab-content-15714\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the biggest advantage of arranging interviews?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-15714\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"14\" role=\"region\" aria-labelledby=\"elementor-tab-title-15714\"><p>If you are a journalist and receive press releases every day, at some point everything starts to look very similar. But nice, interesting interviews with spokespersons of companies do stick. And if it turns out to be a strong spokesperson, they will call him\/her more often to ask about his\/her opinion on a specific subject. This in turn generates free publicity.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-15715\" class=\"elementor-tab-title\" data-tab=\"15\" role=\"button\" aria-controls=\"elementor-tab-content-15715\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the biggest disadvantage of arranging interviews?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-15715\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"15\" role=\"region\" aria-labelledby=\"elementor-tab-title-15715\"><p>Sometimes a spokesperson turns out not to have a good story. Journalists remember these situations better than if they did have a good conversation. So what happens next time you have really interesting news? Exactly, then journalists are more likely to slam the door on you. They are then also less likely to pick up your press releases.<\/p><p>And oh yes, also important to mention: not every interview leads to a publication. That means you put a lot of time into it and don't get any results out of it.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-15716\" class=\"elementor-tab-title\" data-tab=\"16\" role=\"button\" aria-controls=\"elementor-tab-content-15716\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What does pr cost?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-15716\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"16\" role=\"region\" aria-labelledby=\"elementor-tab-title-15716\"><p>Dat is een lastig te beantwoorden vraag. Een pr-bureau kan heel duur zijn. Ze zitten bijvoorbeeld in een fancy kantoor of maken deel uit van een internationaal concern dat hoge uurtarieven hanteert om zoveel mogelijk marge te maken. <br><\/p><p>Natuurlijk zijn er ook pr-bureaus die normale tarieven hanteren. Maar omdat de IT-markt geen hele eenvoudige sector is, liggen kundige pr-adviseurs niet voor het grijpen. Dat maakt dat pr voor de IT-branche duurder is dan voor bijvoorbeeld de modebranche.<\/p>\n<p>\nBy the way, don't focus too much on the hourly rates themselves, but ask especially how much time an agency expects to spend on PR activities such as writing a press release or article or pitching interviews.\n<\/p>\n<p>\nOm even een grove schatting te geven: voor circa 2.500 euro per maand, kun je al de nodige resultaten behalen met pr-activiteiten.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Wat is pr?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pr staat voor <a href=\\\"\\\/pr\\\" style=\\\"color: black; text-decoration: underline;\\\">public relations<\\\/a> en wordt vaak ook persrelaties genoemd. Al klopt deze laatste benoeming niet helemaal. Onder pr vallen namelijk alle acties die je onderneemt om de naamsbekendheid van je bedrijf te vergroten en om de mening van je stakeholders om te vormen. Dat kan met meer dan alleen maar persrelaties. Het grote verschil met marketing is dat dat puur gericht is op het bevorderen van de verkoop van je producten of diensten.\"}},{\"@type\":\"Question\",\"name\":\"Wat valt er onder pr?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bij pr moet je eigenlijk een onderscheid maken tussen internet en externe pr. Bij interne pr moet je onder meer denken aan communicatie binnen je eigen bedrijf. Bijvoorbeeld een nieuwsbrief. Bij de communicatie buiten je bedrijf draait het om alles dat naar buiten toe wordt gecommuniceerd en alles dat van buitenaf over je wordt geschreven\\\/gezegd.\"}},{\"@type\":\"Question\",\"name\":\"Waarom zou je pr inzetten?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>IT-organisaties bieden veelal software en diensten aan. Dat is best lastig verkopen, want je kunt niet iets tastbaars tonen. Dat betekent ten eerste dat je doelgroep je moet kennen. Onbekend maakt immers onbemind. Ten tweede moet je een betrouwbaar imago hebben. Je kunt zelf natuurlijk hard roepen dat je fantastische oplossingen verkoopt, maar dat wil niet zeggen dat je doelgroep dit gelooft. Sterker nog, Nederlanders geloven daar helemaal niets van. Maar als journalisten over je schrijven, wordt het opeens een heel ander verhaal. Want die worden als objectiever gezien. En daar kun jij awareness mee genereren \\u00e9n je imago op een slimme manier mee sturen.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat is het verschil tussen pr en marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Public relations is puur gericht op het profileren van een bedrijfsimago. Marketing wordt ingezet voor het verhogen van de verkoop. Het mag dus duidelijk zijn: combineer je pr met marketing, dan heb je een gouden combinatie te pakken.<\\\/p><p>Nice to know: het inzetten van pr is een stuk goedkoper dan marketing.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Op welke manieren kun je pr inzetten?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Daar zijn veel verschillende manieren voor. We zetten de meest gebruikte vormen op een rij:\\n<ul>\\n<li>Versturen van een persbericht.<\\\/li>\\n<li>Aanleveren van een kant-en-klaar artikel.<\\\/li>\\n<li>Indienen van een blog.<\\\/li>\\n<li>Via een case study, ook wel referentieartikel genoemd.<\\\/li>\\n<li>Pitchen van journalisten. Dat wil zeggen dat je ze probeert te interesseren voor een interview.<\\\/li>\\n<li>Organiseren van een persevenement. Dat kan zowel on- als offline.<\\\/li>\\n<\\\/ul>\"}},{\"@type\":\"Question\",\"name\":\"Wat zijn de voordelen van het versturen van persberichten?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>We beginnen met iets wat je zal aanspreken: de relatief lage kosten. Bij een goede tekst kun je ervan uitgaan dat meerdere media je bericht publiceren. Daarmee krijg je dus veel zichtbaarheid voor een kleine prijs.<\\\/p><p>Voor de SEO-experts: een persbericht versturen kan ook een goede zet zijn voor zoekmachineoptimalisatie. Als organisaties online gaan zoeken naar een oplossing, kun je via IT- of businessmedia snel gevonden worden. Het helpt echter niet mee om je website naar een hogere plek te krijgen in de zoekmachines. Daarvoor is linkbuilding belangrijk. En uitgevers willen nog wel de link naar je homepage opnemen, maar subpagina&#8217;s zijn uitgesloten bij free publicity (met een enkele uitzondering daargelaten).<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat zijn de nadelen van het versturen van persberichten?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Ben je een nog relatief onbekend bedrijf? Dan is de kans vrij klein dat journalisten je persbericht oppakken &#8211; tenzij je echt iets spectaculairs te melden hebt. En versie 3.2.1 van je product is dat niet (sorry, don&#8217;t shoot the messenger). Daarnaast maken journalisten natuurlijk niet echt kennis met jouw organisatie. Als je veel persberichten op een dag ontvangt, blijft er natuurlijk weinig hangen van het nieuws dat jij te brengen hebt. Zeker ook omdat ze het nieuws niet exclusief ontvangen, aangezien een persbericht wijdverspreid wordt.\\n<\\\/p>\\n<p>Weet ook dat je met persberichten redelijk kleine berichten als resultaat krijgt. Wil je dus dat je doelgroep goed ge\\u00efnformeerd wordt over de uitdagingen die je voor ze kunt oplossen? Dan is een persbericht niet het juiste middel.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Hoe schrijf je een goed persbericht?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Journalisten worden dagelijks overspoeld met persberichten. Niet voor niets scannen ze de meeste van die berichten vluchtig. Ze lezen de berichten niet van voor naar achteren \\u2013 tenzij ze in het begin geprikkeld worden om verder te lezen. Zorg daarom in eerste instantie dat je het ook echt nieuws te bieden hebt en dat het persbericht het juiste middel hiervoor is. Je wilt ze immers niet lastigvallen met nutteloos nieuws.\\n<\\\/p>\\n<p>\\nVervolgens bedenk je een ijzersterke kop en inleiding. Gaat dat stukje mis, dan belandt jouw persbericht al snel in de virtuele prullenbak. Vermijd vooral ook woorden als &#8217;toonaangevende leverancier&#8217; en &#8216;unieke oplossing&#8217;. Journalisten krijgen echt kromme tenen van dit soort teksten.\\n<\\\/p>\\n<p>\\nEen persbericht is relatief kort en bondig (er zijn uitzonderingen mogelijk). Hanteer een logische structuur. Meld daarin eerst het kernnieuws en wijd daarna uit over randzaken. Een ezelsbruggetje hiervoor is om de 5W&#8217;s en 1H in gedachten te houden: Wie, Wat, Waar, Wanneer, Waarom en Hoe? \\n<\\\/p>\\n<p>\\nTot slot geven we je nog de tip om tussenkopjes te gebruiken. Want: het brengt structuur aan in een tekst \\u00e9n is goed voor SEO. Ben je op zoek naar meer tips voor het schrijven van een persbericht? Laat het ons dan vooral weten en dan helpen we je op weg.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat zijn de voordelen van het gratis aanleveren van artikelen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>In een artikel kun je dieper op de inhoud ingaan dan bij een persbericht. Het grote verschil met persberichten is dat je niet per definitie een groot of erg bekend bedrijf hoeft te zijn. Zolang je maar een interessant verhaal te vertellen hebt wat er toe doet voor de doelgroep van de publicatie.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat zijn de nadelen van het gratis aanleveren van artikelen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Niet alle media accepteren artikelen gratis. Het is ook logisch dat je er voor moet betalen, want een uitgeverij moet ergens van leven. En dat is best lastig in een advertentiemarkt die wordt gedomineerd door de Google&#8217;s en Facebooken van deze wereld.<\\\/p><p>Net als bij een persbericht geldt dat een journalist je bedrijf niet echt leert kennen als je een artikel aanlevert. Bij een interview komt hij of zij veel meer te weten over je bedrijf en die informatie blijft langer hangen.<\\\/p><p>Qua inhoud moet een artikel redactioneel opgesteld zijn. Het gaat er dus niet om wat voor IT-bedrijf je bent en wat voor IT-producten of -diensten je biedt. Het gaat bijvoorbeeld wel om tips die je lezers kunt bieden, om een visie of opinie die je wilt etaleren of om te laten zien hoe bedrijven omgaan met hun uitdagingen en hoe ze dit oplossen (referentieartikel).<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat zijn paid en earned media in de pr-wereld?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Veel mensen denken bij pr vooral aan free publicity die je verkrijgt door bijvoorbeeld journalisten die over je schrijven. Het grootste voordeel hiervan is dat als journalisten positief over je schrijven, dit vele malen sterker is dan reclame. Dit is echter maar een klein onderdeel van je public relations. Zo zijn het krijgen van likes, shares, reageren en retweeten ook mogelijkheden om de aandacht voor je bedrijf of merk te vergroten.<\\\/p><p>Wat de laatste jaren steeds populairder is geworden binnen de pr-wereld, is het betalen voor mediapublicaties. Het prijskaartje voor de meeste businessmedia is helaas niet mals. Dat geldt echter niet voor de IT-titels. Voor een vaak redelijke prijs mag je je redactionele artikel plaatsen. En wat hier nu echt het fraaiste voordeel van is: je mag er ook meerdere links naar subpagina&#8217;s van je eigen website in verwerken. Dat betekent dat je er meteen mooi aan je linkbuilding kan werken, zodat jouw website beter in zoekmachines wordt gevonden.<\\\/p><p>Nog wel een opmerking: we hebben het hier over media-artikelen, maar paid media kan net zo goed bestaan uit onder meer Google Adwords, mediabanners of Linkedin-ads.<\\\/p><p>Talloze pr-bureaus zullen je vertellen dat je niet moet kiezen voor paid media. Logisch, want hier verdienen zij veel minder aan. Bij Co-Workx zijn we w\\u00e9l een grote fan van deze manier van werken. Wij gunnen onze klanten dat ze goed gevonden worden in zoekmachines en we gunnen uitgeverijen ook hun business.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat zijn de voordelen van case studies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>De IT-pers publiceert content die organisaties moet helpen bij al hun IT-dilemma&#8217;s. En hoe kun je ze beter helpen dan te schrijven over hoe andere organisaties hun uitdagingen hebben opgelost?! Een case study, ook wel referentieartikel genoemd, kan dus op de nodige aandacht rekenen van de pers en hun lezers. Het is een mooie manier om jezelf te profileren en te laten zien wat je in huis hebt. Het kan zelfs als een magneet voor nieuwe klanten werken.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat is het grootste nadeel van case studies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Er zijn IT-journalisten die zo nu en dan bedrijven nabellen waar ze een referentieverhaal over hebben geschreven. Niet ieder project blijkt in de praktijk even succesvol te zijn afgerond. Zoals je vast al weet, scoort negatief nieuws beduidend beter dan positief nieuws. Dus je snapt het al: op het moment dat een klant achteraf toch niet zo tevreden was, gaan ze soms helemaal los tegen een journalist. Alle positieve pr is daarmee omgezet naar negatieve pr.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat is het grootste voordeel van het regelen van interviews?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Als je als journalist iedere dag persberichten naar je toegestuurd krijgt, gaat alles op een gegeven moment erg op elkaar lijken. Maar leuke, interessante interviews met woordvoerder van bedrijven blijven wel beklijven. En bleek het te gaan om een sterke woordvoerder, dan willen ze deze persoon nog wel eens vaker bellen om te vragen over zijn\\\/haar mening over een specifiek onderwerp. Dat levert dan mooi weer free publicity op.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat is het grootste nadeel van het regelen van interviews?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Soms blijkt een woordvoerder geen goed verhaal te hebben. Journalisten onthouden deze situaties beter dan als ze wel een goed gesprek hebben gehad. Dus wat gebeurt er als je volgende keer echt interessant nieuws hebt? Precies, dan gooien journalisten sneller de deur je dicht. Ze zullen dan ook je persberichten minder snel oppakken.<\\\/p><p>En oh ja, ook nog belangrijk om te vermelden: niet ieder interview leidt tot een publicatie. Dat betekent dat je er veel tijd in hebt gestoken en er geen resultaat uithaalt.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat kost pr?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Dat is een lastig te beantwoorden vraag. Een pr-bureau kan heel duur zijn. Ze zitten bijvoorbeeld in een fancy kantoor of maken deel uit van een internationaal concern dat hoge uurtarieven hanteert om zoveel mogelijk marge te maken. <br><\\\/p><p>Natuurlijk zijn er ook pr-bureaus die normale tarieven hanteren. Maar omdat de IT-markt geen hele eenvoudige sector is, liggen kundige pr-adviseurs niet voor het grijpen. Dat maakt dat pr voor de IT-branche duurder is dan voor bijvoorbeeld de modebranche.<\\\/p>\\n<p>\\nStaar je overigens niet blind op de uurtarieven zelf, maar vraag vooral ook hoeveel tijd een bureau denkt te besteden aan pr-activiteiten zoals het schrijven van een persbericht of artikel of voor het pitchen van interviews.\\n<\\\/p>\\n<p>\\nOm even een grove schatting te geven: voor circa 2.500 euro per maand, kun je al de nodige resultaten behalen met pr-activiteiten.<\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e8a418 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e8a418\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc6525a\" data-id=\"fc6525a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f40961b elementor-widget elementor-widget-heading\" data-id=\"f40961b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FAQ: Lead generation<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c13c94 elementor-widget elementor-widget-toggle\" data-id=\"2c13c94\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-4621\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4621\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is email marketing?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4621\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4621\">Email marketing is a marketing variant in which you approach your target group via mailings. In these emails you can inform your target group, draw their attention to a product or service, or activate them to make a purchase or participate in an event, for example.\n<h3>Email flow<\/h3>\nEen goede e-mailmailflow bestaat vaak uit een opeenvolgende reeks van verstuurde mailings, in een strategische volgorde en met een specifieke opbouw. We noemen dat ook wel een \u2018e-mailflow\u2019.\n\nEen veelgebruikte strategie voor zo\u2019n flow is het volgen van een opbouw die (grofweg) overeenkomst met een typische customer journey. In een blog hebben we enkele <a href=\"https:\/\/co-workx.nl\/en\/e-mailflows-10-tips-voor-meer-resultaat\/\" style=\"text-decoration: underline; color: white;\">tips voor een goede e-mailflow<\/a> op een rij gezet.\n<h3>Marketing automation<\/h3>\nEen goede e-mailflow is vaak niet statisch. Via marketing automation voeg je de nodige intelligentie toe en speel je in op interesse bij individuele ontvangers. Denk daarbij aan het versturen van een mailing naar iedereen die een eerdere mailing niet of juist wel geopend heeft, of op bepaalde links in de mailing heeft geklikt.\n\nZo&#8217;n aanpak vergroot de kans dat je doelgroep mailings ontvangt die voor hem of haar relevant zijn en passen bij de fase van zijn of haar customer journey.\n\nOok kan zo\u2019n e-mailflow zelf onderdeel zijn van een grootschaligere marketing automation-campagne. Denk aan de bezoeker die zijn of haar e-mailadres heeft achtergelaten in ruil voor bijvoorbeeld een whitepaper of e-book, en vervolgens mailings ontvangen die het specifieke onderwerp verder uitdiepen.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Wat is e-mailmarketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"E-mailmarketing is een marketingvariant waarbij je jouw doelgroep benadert via mailings. In deze e-mails kun je je doelgroep informeren, een product of dienst onder de aandacht brengen, of hen activeren tot bijvoorbeeld een aankoop of deelname aan een evenement.\\n<h3>E-mailflow<\\\/h3>\\nEen goede e-mailmailflow bestaat vaak uit een opeenvolgende reeks van verstuurde mailings, in een strategische volgorde en met een specifieke opbouw. We noemen dat ook wel een \\u2018e-mailflow\\u2019.\\n\\nEen veelgebruikte strategie voor zo\\u2019n flow is het volgen van een opbouw die (grofweg) overeenkomst met een typische customer journey. In een blog hebben we enkele <a href=\\\"\\\/e-mailflows-10-tips-voor-meer-resultaat\\\/\\\" style=\\\"text-decoration: underline; color: white;\\\">tips voor een goede e-mailflow<\\\/a> op een rij gezet.\\n<h3>Marketing automation<\\\/h3>\\nEen goede e-mailflow is vaak niet statisch. Via marketing automation voeg je de nodige intelligentie toe en speel je in op interesse bij individuele ontvangers. Denk daarbij aan het versturen van een mailing naar iedereen die een eerdere mailing niet of juist wel geopend heeft, of op bepaalde links in de mailing heeft geklikt.\\n\\nZo&#8217;n aanpak vergroot de kans dat je doelgroep mailings ontvangt die voor hem of haar relevant zijn en passen bij de fase van zijn of haar customer journey.\\n\\nOok kan zo\\u2019n e-mailflow zelf onderdeel zijn van een grootschaligere marketing automation-campagne. Denk aan de bezoeker die zijn of haar e-mailadres heeft achtergelaten in ruil voor bijvoorbeeld een whitepaper of e-book, en vervolgens mailings ontvangen die het specifieke onderwerp verder uitdiepen.\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2358fcd elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2358fcd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26943d9\" data-id=\"26943d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-955b5f2 elementor-widget elementor-widget-heading\" data-id=\"955b5f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FAQ: Content marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81dd974 elementor-widget elementor-widget-toggle\" data-id=\"81dd974\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1361\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1361\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is content marketing?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1361\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1361\">Jouw doelgroep zit vaak met d\u00e9 nodige zakelijke vragen. En hoe mooi zou het zijn als jij hier dan proactief een antwoord op geeft met behulp van waardevolle content?! Zodat prospects zien welke kennis jij in huis hebt. En dat jij bij uitstek de partij bent om ze te helpen.\n\nDat doe je natuurlijk niet door hard te roepen hoe fantastisch jouw bedrijf of oplossing is. Maar wel door op de inhoud in te gaan. Dat doe je precies op het juiste moment en via de juiste kanalen. Dat noemen we <a style=\"color: black; text-decoration:underline\" href=\"https:\/\/co-workx.nl\/en\/contentmarketing\/\">contentmarketing<\/a>.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1362\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1362\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What's a good example of content marketing?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1362\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1362\">A party that has understood well how content marketing works decades ago is Michelin. Instead of selling their car tires flat, they created the Michelin Guide. Because they wanted to let you know that you can drive all over the world with Michelin tires, they handed out a free guide to the best restaurants and hotels in the country. They now have become a household name in the culinary world.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1363\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1363\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the benefits of content marketing?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1363\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1363\"><p>\nWhy would a company choose your organization if they have never heard of you? And can hardly find any information about you? It is therefore crucial that your target group gets to know you. This is possible with content, you generate awareness with this.<\/p>\n<p>\nYou want to connect with your target audience. They should start to see you as a reliable source of valuable information. In other words: show with content marketing that you are an authority in your field.\n<\/p>\n<p>\nWhy is trust so important? Very simple: it makes it easier to convert a prospect into a lead. And convert a lead into a customer more easily. But content marketing also helps to retain existing customers. With a good content marketing strategy, prospects become customers, and customers become ambassadors.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1364\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1364\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is content marketing suitable for IT companies?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1364\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1364\">Yes, of course! In fact, there is hardly an industry that content marketing does not work for. Whether it is a large or small company. Or for a B2C or B2B company. However, each market requires a different approach and strategy. Do you work for an IT company? Then Co-Workx knows better than anyone what works and what doesn't.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1365\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1365\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What content types are there?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1365\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1365\"><p>You can use many different forms of content to spread your message. Think of customer stories, white papers, web pages, (long copy) articles, newsletters, brochures and blogs. Or infographics, videos, e-books, magazines, social media posts and podcasts.<\/p><p>What type of content best suits your target audience? That again depends on your objectives and target group. If you are not sure of your case, let an expert inform you. Because it would be a shame if you spend a lot of money on content that ultimately doesn't catch on.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1366\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1366\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What should I pay attention to when creating content?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1366\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1366\"><p>Know what's going on within your target audience. One way to find out is to see what frequently asked questions are on Google. Also know that some content inserts are very popular. Think of the 5 tips, the 7 best practices or the 10 best examples. \n<\/p>\n<p>\nBut\u2026 do you want to do exactly the same as your competitors? Or do you want your content to stand out? Because sometimes it is truly necessary to show your unique self.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1367\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1367\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do you choose topics for your content?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1367\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1367\"><p>Let's repeat it again: by knowing your target audience. Our advice is to pick one topic and create multiple pieces of content for it. After all, it makes no sense to go from one piece of content to another without recycling some of the existing material. So turn it into sort of a campaign and adjust your other marketing activities to this as well. Because repetition ensures that your target group will actually believe your message.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1368\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1368\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can you generate leads with content marketing?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1368\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1368\"><p>Absolutely! Some content is more suitable for creating awareness, but others act as a magnet to generate leads. We repeat it again: the condition for this is that you know your target group well and that you know how to develop distinctive content. Also make sure that the content is offered to your target audience in multiple ways and through the right channels.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-1369\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-1369\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the right and best channels for distributing content?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1369\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-1369\"><p>The answer to this question, and you can feel it coming, is not that simple. Because again: it depends on your objective and target group.<\/p><p>We can give an example. You can of course place a blog on your website and promote it via a newsletter and your social media channels. But you also want it to be found through search engines. That is why you will always have to write the text with the SEO rules in mind.<\/p><p>Because writing a blog sometimes involves blood, sweat and tears, you naturally want to get the most out of it. So consider other options as well. Such as posting a rewritten version of the blog in the media through free publicity or paid options.<\/p><p>In this way you choose paid media (you pay for the placement), earned media (you earn the placement) and owned media (which you manage completely yourself).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-13610\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-13610\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How much content do you need to develop?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13610\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-13610\"><p>Well, this is another question that doesn't have an unequivocal answer. It really depends on the business you are in and the size of your company. We can tell you that some continuity in the content is important. But we think it's actually more important that you put a lot of energy into the distribution of content than into the amount. Because: if no one reads your content, it is of little use to you.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-13611\" class=\"elementor-tab-title\" data-tab=\"11\" role=\"button\" aria-controls=\"elementor-tab-content-13611\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do you measure the results of content marketing?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13611\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"11\" role=\"region\" aria-labelledby=\"elementor-tab-title-13611\"><p>It's pretty easy to find out how many people have read\/heard\/seen the content. Think of website traffic or figures such as the open rate and CTR that you can generate from your mailing or marketing automation tool.<\/p><p>You can also see how often a social media post has been shared or liked. In the online media you can request the figures from publishers, collect them via specific clipping services or measure yourself with free tools such as <a href=\"https:\/\/hypestat.com\/\">Hypestat<\/a>.<\/p><p>However, it is more difficult to determine how your image has changed because of content marketing or how much more exposure you have built. To find out, you need to do research. And then we are suddenly talking about completely different amounts. It's up to you to decide if you think it's worth it.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-13612\" class=\"elementor-tab-title\" data-tab=\"12\" role=\"button\" aria-controls=\"elementor-tab-content-13612\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why is content marketing for B2B complex?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13612\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"12\" role=\"region\" aria-labelledby=\"elementor-tab-title-13612\">The internet is full of tips if you want to get started with content marketing for consumer products. Unfortunately, for B2B companies in the IT market, the situation is completely different. For example, services are much more difficult to sell than products, because you have nothing concrete to show. In addition, the prices for these services are significantly higher. For large purchases you simply have to work harder. That also applies to your content strategy.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-13613\" class=\"elementor-tab-title\" data-tab=\"13\" role=\"button\" aria-controls=\"elementor-tab-content-13613\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why is content marketing difficult for IT companies?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13613\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"13\" role=\"region\" aria-labelledby=\"elementor-tab-title-13613\"><p>Not everyone involved in the purchase of IT solutions has a technical background. Is your content too complicated? Then a business target group will definitely drop out. After all, they want to know how a solution can help solve their business challenges. Then you should not get bogged down in technical details.<\/p><p>Is the content too general? Then the seasoned IT person thinks you don't take him\/her seriously. They do want to know everything about bits &amp; bytes. So you will have to know exactly who you are targeting and what their level of knowledge is.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-13614\" class=\"elementor-tab-title\" data-tab=\"14\" role=\"button\" aria-controls=\"elementor-tab-content-13614\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How important is SEO for content marketing?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-13614\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"14\" role=\"region\" aria-labelledby=\"elementor-tab-title-13614\"><p>If you want your content to be found organically by search engines, you will need to develop the content with search engine optimization rules in mind. You then have to take into account, among other things, the title of your article, the subheadings, multimedia elements, the questions that the target group has about the subject in question \u2013 because you have to tailor the content to that \u2013 and provide both internal and external links. This advice is rather short-sighted, because SEO is quite complex.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Wat is contentmarketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Jouw doelgroep zit vaak met d\\u00e9 nodige zakelijke vragen. En hoe mooi zou het zijn als jij hier dan proactief een antwoord op geeft met behulp van waardevolle content?! Zodat prospects zien welke kennis jij in huis hebt. En dat jij bij uitstek de partij bent om ze te helpen.\\n\\nDat doe je natuurlijk niet door hard te roepen hoe fantastisch jouw bedrijf of oplossing is. Maar wel door op de inhoud in te gaan. Dat doe je precies op het juiste moment en via de juiste kanalen. Dat noemen we <a style=\\\"color: black; text-decoration:underline\\\" href=\\\"\\\/contentmarketing\\\">contentmarketing<\\\/a>.\"}},{\"@type\":\"Question\",\"name\":\"Wat is een goed voorbeeld van contentmarketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Een partij die al decennia geleden goed heeft begrepen hoe contentmarketing werkt, is Michelin. In plaats van het plat verkopen van hun autobanden, hebben zij de Michelin-gids gecre\\u00eberd. Omdat zij wilden laten weten dat je met Michelin-banden de hele wereld over kan rijden, deelden ze een gratis gids uit met de beste restaurants en hotels van het land. Daarmee hebben ze inmiddels hun naam goed op de kaart gezet.\"}},{\"@type\":\"Question\",\"name\":\"Wat is het nut van contentmarketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>\\nOnbekend maakt onbemind. Waarom zou een bedrijf voor jouw organisatie kiezen als ze nog nooit van je gehoord hebben? En nauwelijks informatie over je kunnen vinden? Het is dus cruciaal dat jouw doelgroep je leert kennen. Dat kan met content, je genereert hiermee awareness.<\\\/p>\\n<p>\\nJe wilt een connectie aangaan met je doelgroep. Zij moeten je gaan zien als een betrouwbare bron van waardevolle informatie. Ofwel: laat met contentmarketing zien dat je een autoriteit bent in jouw vakgebied.\\n<\\\/p>\\n<p>\\nWaarom dat vertrouwen zo belangrijk is? Heel simpel: je kunt hiermee een prospect makkelijker omzetten in een lead. En een lead weer eenvoudiger converteren tot klant. Maar contentmarketing helpt ook bij het binden van bestaande klanten. Met een goede contentmarketingstrategie worden prospects klanten, en klanten ambassadeurs.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Is contentmarketing wel geschikt voor IT-bedrijven?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Jazeker! Sterker nog, er is nauwelijks een branche te bedenken waar contentmarketing niet voor werkt. Of het nu om een groot of klein bedrijf gaat. Of om een B2C- of B2B-bedrijf. Wel is voor iedere markt een andere aanpak en strategie vereist. Werk je voor een IT-bedrijf? Dan weet Co-Workx als geen ander wat wel of niet werkt.\"}},{\"@type\":\"Question\",\"name\":\"Welke contentvormen zijn er?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Om je boodschap te verspreiden, kun je veel verschillende vormen van content inzetten. Denk aan klantverhalen, whitepapers, webpagina&#8217;s, (longcopy)artikelen, nieuwsbrieven, brochures en blogs. Of aan infographics, video&#8217;s, e-books, magazines, socialmediaposts en podcasts.<\\\/p><p>Welk soort content het best bij je doelgroep past? Dat is weer afhankelijk van je doelstellingen en doelgroep. Ben je niet zeker van je zaak, laat je dan informeren door een expert. Want het zou wel erg jammer zijn als je veel geld besteedt aan content die uiteindelijk niet aanslaat.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Waar moet ik op letten bij contentcreatie?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Weet wat er leeft bij je doelgroep. Een manier om dat te achterhalen, is door te kijken wat veelgezochte vragen op Google zijn. Weet ook dat sommige contentinsteken erg populair zijn. Denk hierbij aan de 5 tips, de 7 best practices of de 10 beste voorbeelden. \\n<\\\/p>\\n<p>\\nMaar\\u2026 wil jij wel exact hetzelfde doen als jouw concurrenten? Of wil je dat jouw content eruit springt? Want soms is het echt nodig om met je hoofd boven het maaiveld uit te steken.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Hoe kies je onderwerpen voor je content uit?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>We herhalen het nog maar eens: door je doelgroep te kennen. Ons advies is om er \\u00e9\\u00e9n onderwerp uit te pikken en daar meerdere stukken content voor te cre\\u00ebren. Het heeft immers geen zin om van hot naar her te gaan. Maak er dus een soort van campagne van en stem je andere marketingactiviteiten hier ook op af. Want herhaling zorgt ervoor dat je doelgroep je boodschap ook echt gaat geloven.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Kun je met contentmarketing leads genereren?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Absoluut! Sommige content is meer geschikt om awareness te cre\\u00ebren, maar andere werken als een magneet om leads te genereren. We herhalen het maar weer: voorwaarde hiervoor is dat je je doelgroep goed kent en dat je onderscheidende content weet te ontwikkelen. Zorg er ook voor dat de content op meerdere manieren en via de juiste kanalen wordt aangeboden aan je doelgroep.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat zijn de juiste kanalen voor het distribueren van content?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Het antwoord op deze vraag, en je voelt &#8216;m al aankomen, is niet zo eenvoudig. Want wederom: het is afhankelijk van je doelstelling en doelgroep.<\\\/p><p>We kunnen wel een voorbeeld geven. Een blog kun je natuurlijk plaatsen op je website en promoten via een nieuwsbrief en je socialmediakanalen. Maar je wilt dat deze ook gevonden wordt via zoekmachines. Daarom zal je de tekst altijd moeten schrijven met de SEO-regels in je achterhoofd.<\\\/p><p>Omdat het schrijven van een blog soms met bloed, zweet en tranen gepaard gaat, wil je er natuurlijk het uiterste uit halen. Denk daarom ook eens aan andere mogelijkheden. Zoals een herschreven versie van de blog plaatsen in de media via free publicity of betaalde mogelijkheden.<\\\/p><p>Op deze manier kies je voor paid media (je betaalt voor de plaatsing), earned media (je verdient de plaatsing) en owned media (die je volledig in eigen beheer hebt).<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Hoeveel content moet je ontwikkelen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Oef, dit is weer een vraag waar geen eenduidig antwoord op te geven is. Het ligt namelijk aan de business waar je in zit en wat de grootte van je bedrijf is. We kunnen je wel meegeven dat enige continu\\u00efteit in de content belangrijk is. Maar we vinden het eigenlijk belangrijker dat je vooral veel energie steekt in de distributie van content, dan in de hoeveelheid. Want: als niemand je content leest, heb je er ook weinig aan.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Hoe meet je de resultaten van contentmarketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Het is vrij eenvoudig om te achterhalen hoeveel mensen de content hebben gelezen\\\/gehoord\\\/gezien. Denk hierbij aan websitetraffic of cijfers zoals de open rate en CTR die je kunt genereren uit je mailing- of marketingautomationtool.<\\\/p><p>Daarnaast kun je zien hoe vaak een socialmediapost is gedeeld of geliked. In de online media kun je de cijfers opvragen bij uitgevers, verzamelen via specifieke knipseldiensten of zelf meten met gratis tools zoals <a href=\\\"https:\\\/\\\/hypestat.com\\\/\\\">Hypestat<\\\/a>.<\\\/p><p>Het is echter lastiger om te bepalen hoe je imago vanwege contentmarketing is veranderd of hoeveel meer bekendheid je hebt opgebouwd. Om dit te achterhalen, moet je onderzoek laten doen. En dan hebben we het opeens over hele andere bedragen. Het is aan jou om te bepalen of je dit de moeite waard vindt.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Waarom is contentmarketing voor B2B complex?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Het internet staat vol met tips als je aan de slag wilt gaan met contentmarketing voor consumentenproducten. Helaas, voor B2B-bedrijven in de IT-markt is het hele andere koek. Zo zijn diensten veel lastiger te verkopen dan producten, omdat je niets concreet te tonen hebt. Daarnaast zijn de prijzen voor deze diensten aanzienlijk hoger. Voor grote aankopen moet je nou eenmaal harder werken. Dat geldt dus ook voor je contentstrategie.\"}},{\"@type\":\"Question\",\"name\":\"Waarom is contentmarketing voor IT-bedrijven lastig?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Niet iedereen die betrokken is bij de aankoop van IT-oplossingen heeft een technische achtergrond. Is je content te ingewikkeld? Dan haakt een businessdoelgroep zeker af. Ze willen immers weten hoe een oplossing kan helpen om hun bedrijfsuitdagingen op te lossen. Dan moet je niet verzanden in de technische details.<\\\/p><p>Is de content te algemeen? Dan denkt de doorgewinterde IT&#8217;er dat je hem\\\/haar niet serieus neemt. Zij willen juist wel alles van de bits &amp; bytes afweten. Je zult dus precies moeten weten op wie je je richt en wat hun kennisniveau is.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"In hoeverre is SEO belangrijk voor contentmarketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Als je wilt dat je content op een organische manier via zoekmachines gevonden wordt, zul je de content moeten ontwikkelen met de regels voor zoekmachineoptimalisatie in gedachten. Je moet dan rekening houden met onder meer de titel van je artikel, de tussenkopjes, multimediale elementen, de vragen die leven bij de doelgroep over het betreffende onderwerp \\u2013 want daar moet je de content op afstemmen \\u2013 en voor zowel interne als externe links zorgen. Dit advies is overigens wel vrij kort door de bocht, want SEO is behoorlijk complex.<\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14eec0d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14eec0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b04f43\" data-id=\"5b04f43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0c13f7 elementor-widget elementor-widget-heading\" data-id=\"d0c13f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FAQ: SEO<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149c948 elementor-widget elementor-widget-toggle\" data-id=\"149c948\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-2161\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2161\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What's SEO?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2161\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2161\">SEO stands for Search Engine Optimization. It is a collective term for all activities aimed at improving your company's position in search engines.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-2162\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2162\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What's the benefit of SEO?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2162\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2162\"><p>SEO ensures good position in the search engines on relevant search queries. Check. But: what does that actually get you? The answer: a continuous flow of relevant visitors to your website and\/or your content!<\/p><p>With SEO you create a positive visibility for your company, your website and\/or a specific landing page with your target group. With products and solutions that are relevant to your target group, or with answers to pressing questions and help with challenges. Oh, and a nice bonus: search query research gives you a clearer picture of the needs and challenges of your target group.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-2163\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2163\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What opportunities does SEO provide for IT companies?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2163\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2163\"><p>The IT sector is par excellence an industry that deals with complex issues. The lightning-fast technological developments make a lot possible, but also raise questions. Which solutions are suitable for my situation? Or more scary: what is the best firewall for the SME? Or more broadly: how do I get business value from the enormous amount of data my company has at its disposal? What is the use of IoT for my company?<\/p><p>The challenges affect not only technology, but also business. Especially now that services are digitizing at a breakneck pace.<\/p><p>SEO is the connection between all these challenges and the answers and solutions that your organization can offer. It provides insight into what your target audience is struggling with, and what questions they have. It also ensures that this same target group knows how to find you if you have the right answers and solutions.<\/p><p>Content is a powerful tool for providing answers. Sometimes it is a technical white paper about an IT solution, other times a case story or an animated explanation. With SEO you ensure that your content reaches the right target group and the right people recognize you as an authority in the market. SEO also ensures a constant flow of visitors to your website and your content. Isn't that great?<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-2164\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2164\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the advantage of SEO over SEA?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2164\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2164\"><p>SEA stands for Search Engine Advertizing, or advertising within search engines. With SEA you pay for a place in the search engines. A place that is clearly different from the 'organic' search results. Many visitors recognize the paid spot as an advertisement, and that makes it less valuable.<\/p><p>Unlike SEA, SEO aims to get a good spot in a \"natural\" way, without buying ad space to do so. This offers a number of advantages:<\/p><ol><li><h3>Long-lasting results<\/h3><p>Unlike SEA, you can achieve long-term results with a relatively small SEO effort. While an SEA campaign may attract visitors, each visitor costs money. A place in the organic search results through SEO provides a 'free' stream of visitors. One that, moreover, can persist for years, long after your SEO effort is complete.<\/p><\/li><li><h3>Beneficial ROI<\/h3><p>This one is related to the previous point. Because investments in SEO can pay off over a long period of time, the ROI is generally favorable.<\/p><\/li><li><h3>Better insight into your target group<\/h3><p>Through keyword research, you gain insight into the problems and issues that your target audience is struggling with. This is not only beneficial from a marketing perspective, but can also provide new insights that will improve your products or services.<\/p><\/li><\/ol><p>Note: SEA is not \"worse\" than SEO. The power of SEA is that you can attract visitors in a relatively short time on a campaign basis to, for example, a landing page. These two disciplines are therefore a good complement to each other.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-2165\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2165\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What tools do you employ for SEO?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2165\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2165\">What tools do you employ for SEO?\n<ol>\n \t<li>\n<h4>Content, content, content<\/h4>\nContent is the foundation of everything we do. This is no different for SEO: content marketing is the most important 'driver' of our SEO efforts. Both quality content on your own website and on blogs and third-party sites can improve your company's position in search results. We are therefore happy to work with both. Thanks to clever tricks, we also link the content on your own website to the content in the media wherever possible. We also know exactly what content needs to be and optimize it where possible. Thay way, the content scores high in relevant search queries.<\/li>\n \t<li>\n<h4>Technical optimizations<\/h4>\nGood website technology provides a solid foundation for good SEO. We can examine the entire website for points of improvement and where necessary - in consultation with web developers - implement (or have implemented) improvements. We can also ensure a good internal link structure, so that the right pages can be found easily.<\/li>\n \t<li>\n<h4>Linkbuilding<\/h4>\nLinks are still one of the most powerful quality signals for search engines. They determine the value of your content and web pages to a large extent by the quantity and quality of the referring links. Those links don't come naturally. Building and maintaining a powerful link profile takes a long time. We can help you with that or even take it off your hands completely.<\/li>\n<\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-2166\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2166\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is SEO a costly discipline?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2166\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2166\">Tricky question. As often, it depends entirely on your goals and needs. A one-off website audit for findability will of course carry a different price tag than a long-term SEO content project. Please note that we are always transparent in the costs we charge.\n\nBecause SEO can provide long-term results, the ROI is usually good.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-2167\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-2167\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">I already have a good position in search engines. Does SEO still make sense?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2167\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-2167\"><p>Your position in Google is constantly changing. Not only does the algorithm change regularly, but also your competition. SEO is therefore not a one-time activity, but an ongoing process. Even from a good starting position it is important to continue working on good positions in search engines on relevant search queries.<\/p><p>How? For example, by continuously spotting new promising keywords. Or by further optimizing good scoring content. By ensuring that the website remains technically up to date. And by developing new content that is optimized for both visitors and search engines.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-2168\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-2168\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Do you give guarantees on positions in search results?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2168\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-2168\">No, and you should immediately distrust companies that do. SEO is not an exact science and good positions are never guaranteed. In the end, only the developers of the search engines know exactly how the algorithms work. Of course, with the right SEO strategy, you can greatly increase the chances of earning a good spot in the search results.\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-2169\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-2169\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">I regularly get offers from vague individuals and companies for links and placements on blog sites. What should I do with these?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2169\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-2169\">We can be brief about this: do not accept these offers. There are countless shadowy companies that supposedly have all kinds of high-quality domains at their disposal. By offering guest blogs or links to your site they could improve your position in search engines. \n\nSEO does not work like that anymore. However, Google is now so smart that it recognizes these kinds of 'spam networks'. It can even punish such activities with a lower position or even complete removal from the search results. A link from a domain in such a network does more harm than good.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-21610\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-21610\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\"> How do you provide link building?<\/a>\n\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-21610\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-21610\"><p>We have several methods for this. For example, we can strategically incorporate links to pages in blogs and\/or press releases. We can also generate links through guest blogs in the media. Now, it is true that editorial websites usually do not allow links to commercially oriented web pages.<\/p><p>This is often possible through paid media placements. However, we are extremely careful in this regard. We make sure that the placement does not have a spammy character, because that can cause a penalty in the search engines. In the end, paying for backlinks is an activity that search engines discourage. We also assess the media via special tools on authority, value for SEO in general and added value for the total backlink profile. This also allows us to determine whether the placement is valuable and the amount requested is realistic.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3342214 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3342214\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51829017\" data-id=\"51829017\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c9da94 elementor-widget elementor-widget-heading\" data-id=\"9c9da94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Is your question not listed?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fe6b0c5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fe6b0c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4181fd69\" data-id=\"4181fd69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f7b05c2 elementor-widget elementor-widget-heading\" data-id=\"1f7b05c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">No problem, just contact us. <br>This can be done by telephone or via the contact form.\n<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207a1002 elementor-widget elementor-widget-heading\" data-id=\"207a1002\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Email: info@co-workx.nl<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40450246 elementor-widget elementor-widget-heading\" data-id=\"40450246\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Tel: +31(0)6 24 24 56 79<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff7d199 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"7ff7d199\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 05-02-2024 *\/\n.elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 .elementor-widget-container{line-height:1;font-size:0}.elementor-widget-social-icons:not(.elementor-grid-0):not(.elementor-grid-tablet-0):not(.elementor-grid-mobile-0) .elementor-grid{display:inline-grid}.elementor-widget-social-icons .elementor-grid{grid-column-gap:var(--grid-column-gap,5px);grid-row-gap:var(--grid-row-gap,5px);grid-template-columns:var(--grid-template-columns);justify-content:var(--justify-content,center);justify-items:var(--justify-content,center)}.elementor-icon.elementor-social-icon{font-size:var(--icon-size,25px);line-height:var(--icon-size,25px);width:calc(var(--icon-size, 25px) + 2 * var(--icon-padding, .5em));height:calc(var(--icon-size, 25px) + 2 * var(--icon-padding, .5em))}.elementor-social-icon{--e-social-icon-icon-color:#fff;display:inline-flex;background-color:#69727d;align-items:center;justify-content:center;text-align:center;cursor:pointer}.elementor-social-icon i{color:var(--e-social-icon-icon-color)}.elementor-social-icon 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.elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-2d0da0c\" href=\"https:\/\/www.linkedin.com\/company\/1131156\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-animation-grow elementor-repeater-item-914746e\" href=\"https:\/\/twitter.com\/co_workx\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d0e6d44\" data-id=\"3d0e6d44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dd0d11a elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"7dd0d11a\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.19.0 - 05-02-2024 *\/\n.elementor-button.elementor-hidden,.elementor-hidden{display:none}.e-form__step{width:100%}.e-form__step:not(.elementor-hidden){display:flex;flex-wrap:wrap}.e-form__buttons{flex-wrap:wrap}.e-form__buttons,.e-form__buttons__wrapper{display:flex}.e-form__indicators{display:flex;justify-content:space-between;align-items:center;flex-wrap:nowrap;font-size:13px;margin-bottom:var(--e-form-steps-indicators-spacing)}.e-form__indicators__indicator{display:flex;flex-direction:column;align-items:center;justify-content:center;flex-basis:0;padding:0 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.e-font-icon-svg{height:1em}.elementor-select-wrapper .select-caret-down-wrapper{position:absolute;top:50%;transform:translateY(-50%);inset-inline-end:10px;pointer-events:none;font-size:11px}.elementor-select-wrapper .select-caret-down-wrapper svg{display:unset;width:1em;aspect-ratio:unset;fill:currentColor}.elementor-select-wrapper .select-caret-down-wrapper i{font-size:19px;line-height:2}.elementor-select-wrapper.remove-before:before{content:\"\"!important}<\/style>\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"2073\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7dd0d11a\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Co-Workx\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ask your question<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-751a1912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"751a1912\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5041e5e9\" data-id=\"5041e5e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26a117df elementor-widget elementor-widget-heading\" data-id=\"26a117df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"#diensten\">Services<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-127f6736 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"127f6736\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/co-workx.nl\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/pr\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PR<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/contentmarketing\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/leadgeneratie\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lead Generation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/partnermarketing\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Partner Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/social-media\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social media<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/seo\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6b874c84\" data-id=\"6b874c84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bb7542e elementor-widget elementor-widget-heading\" data-id=\"2bb7542e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Our work<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1129118e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1129118e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/ons-werk\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Portfolio<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7955cb3b\" data-id=\"7955cb3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79504875 elementor-widget elementor-widget-heading\" data-id=\"79504875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About us<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c91d4df elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7c91d4df\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/over-ons\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">About Co-Workx<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/ons-team\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Our team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/overzicht\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/faq\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FAQ<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/over-ons\/#vacatures\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Job vacancies<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/co-workx.nl\/en\/privacyverklaring\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Privacy statement<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-10616b4c\" data-id=\"10616b4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-332a5aab elementor-widget elementor-widget-heading\" data-id=\"332a5aab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contact<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cd833d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cd833d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2ae43ebd\" data-id=\"2ae43ebd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6728a84 elementor-widget elementor-widget-text-editor\" data-id=\"6728a84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 05-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>info@co-workx.nl<\/strong><br \/><strong>+31624245679<\/strong><\/p><p><strong><span class=\"company-address\">Bredewater 26 <br \/>Unit 2C03 <br \/>2715 CA Zoetermeer<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/footer>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Veelgestelde vragen (en de antwoorden) Inhoudsopgave FAQ: Onze dienstverlening Welk prijsmodel hanteren jullie? Dat hangt helemaal af van de wensen van je wensen. Voor sommige klanten hanteren we een vaste retainer, anderen werken op projectbasis. Een retainermodel past over het algemeen beter wanneer niet van tevoren precies inzichtelijk is welke werkzaamheden er wanneer moeten plaatsvinden. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-2073","page","type-page","status-publish","hentry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAQ - Co-Workx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/co-workx.nl\/en\/faq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAQ - Co-Workx\" \/>\n<meta property=\"og:description\" content=\"Veelgestelde vragen (en de antwoorden) Inhoudsopgave FAQ: Onze dienstverlening Welk prijsmodel hanteren jullie? 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